Raws li kev tshaj tawm xov xwm, Cupra CEO Wayne Griffiths tau hais tias txawm hais tias tsoomfwv Meskas tau hem tias yuav ua rau cov nqi siab dua rau cov tsheb European, Volkswagen Group tus ntaus pob ncaws pob Spanish hom Cupra tseem cog lus nkag mus rau Asmeskas kev lag luam los ntawm 2030.
Wayne Griffiths tau hais tias, "Cupra qhov kev txiav txim siab nkag mus rau Asmeskas kev lag luam los ntawm 2030 tseem tsis hloov pauv. Qhov no yog qhov kev txiav txim siab ntev ntev thiab yuav tsum tsis txhob cuam tshuam los ntawm luv luv - lub sijhawm hloov pauv." Cupra cov qauv yog tsim nyob rau hauv cov teb chaws Europe thiab Tuam Tshoj. Lub caij no, Asmeskas Thawj Tswj Hwm Donald Trump tau tshaj tawm cov phiaj xwm kom them 25% tariff rau cov tsheb thauj neeg nyob sab Europe tuaj yeem, siab dua li 2.5% tus nqi tam sim no.
Nkag mus rau Asmeskas kev lag luam yuav pab Cupra txo nws txoj kev cia siab rau Tebchaws Europe. Raws li Cupra daim ntawv tshaj tawm nyiaj txiag xyoo 2024, tsuas yog 10% ntawm nws cov € 14.5 nphom ($ 15.8 billion) hauv kev muag khoom los ntawm kev lag luam sab nraud Europe. Qhov kev txav no kuj ua raws li Volkswagen Group lub North American expansion lub tswv yim, uas suav nrog kev pib lub hom tsheb Scout hauv 2027.
Keeb kwm ntawm kev sib tw sib tw ntawm Volkswagen Group's SEAT hom, Cupra tau los ua ib hom kev ywj pheej nyob rau hauv 2018. Nyob rau hauv 2023, lub tuam txhab pib ua lag luam kev xeem nyob rau hauv kev npaj rau lub US expansion.
Xyoo tas los, Wayne Griffiths tau tshaj tawm tias tag nrho - hluav taws xob Cupra Formentor compact crossover, nrog rau Cupra hluav taws xob crossover loj dua, yuav raug qhia rau Asmeskas kev lag luam. Txhawm rau zam cov nqi se, cov tsheb no yuav raug tsim tawm ntawm Volkswagen Group's North American factories.
Griffiths tau hais tias Cupra's US cov khoom lag luam tseem nyob hauv kev tshuaj xyuas, tab sis cov qauv tshwj xeeb thiab cov chaw tsim khoom yuav raug ua tiav thaum lub Rau Hli kawg. Nws cia siab tias tsawg kawg ob tus qauv yuav suav nrog los txhawb kev lag luam yooj yim.
Thaum Cupra thawj zaug tau npaj los tsim lub tsheb hluav taws xob nkaus xwb hauv Asmeskas, tam sim no nws tuaj yeem qhia ob qho tib si hauv combustion engine (ICE) thiab cov qauv hluav taws xob. Griffiths tau taw qhia tias txhua lub tuam txhab Volkswagen Group yuav tsum kho nws lub tswv yim raws li qhov tseeb ntawm kev ua lag luam, suav nrog kev hloov pauv nom tswv thiab hloov cov neeg siv khoom nyiam.
Cupra npaj yuav pib muag hauv Tebchaws Meskas ntawm East Coast, West Coast, thiab hauv cov xeev hnub ci xws li Arizona. Lub tuam txhab tau koom nrog kev sib tham nrog Penske Automotive Group hais txog kev sib koom ua lag luam muaj peev xwm. Griffiths tau hais tias kev sib tham nrog Penske yog "kev cog lus zoo heev," tab sis Cupra yuav tsum xub ua kom tiav cov qauv tshwj xeeb uas nws yuav muab ua ntej ua tiav cov ntawv cog lus.
