Raws li kev tshaj tawm xov xwm, Ford Motor Company tau tshaj tawm "hu rau kev nqis tes ua" rau nws cov neeg muab khoom, thov kev pab txo qis cov nqi tsim hluav taws xob (EVs).
Raws li daim ntawv sau cia sab hauv pom los ntawm Reuters, Ford tsis ntev los no tau mus txog rau cov tuam txhab tsim khoom lag luam rau EV cov haujlwm, nrhiav kev tawm tswv yim rau kev txo nqi los txhawb nws lub hom phiaj ntawm kev ua tiav cov txiaj ntsig hauv kev lag luam EV.
Cov tsheb hluav taws xob tsis tu ncua tau ua rau poob ntau heev rau Ford, nrog rau qhov poob nruab nrab ntawm kaum tawm txhiab nyiaj rau EV muag. Hauv thawj peb lub hlis twg ntawm lub xyoo no, Ford lub tsheb hluav taws xob thiab software faib tau sau tseg $ 1.3 billion kev ua haujlwm poob. Cov thawj coj cia siab tias qhov kev faib ua ntej kev poob se rau lub xyoo yuav poob ntawm $ 5 billion thiab $ 5.5 billion.
Liz Door, Ford's Chief Supply Chain Officer, tau hais hauv tsab ntawv sau tseg tias, "Peb txhua tus tau nqis peev ntau rau hauv kev lag luam tsheb hluav taws xob, thiab peb yuav vam khom ua ke lossis ua tsis tiav. Txhua yam nyob rau hauv lub rooj, thiab peb xav kom txhua tus ua haujlwm. "
Tam sim no, cov neeg sib tw suav nrog tus thawj coj hauv kev lag luam tsheb hluav taws xob Tesla tab tom muab kev txo nqi thiab txo tus nqi tseem ceeb los tswj cov neeg siv khoom xav tau hauv ib puag ncig tus nqi siab, ua rau Ford coj cov kev ntsuas sib xws. Cov kws tshuaj ntsuam xyuas qhia tias txhawm rau txhawm rau tswj hwm cov neeg siv khoom xav tau thiab sib tw tawm tsam Suav cov tuam txhab tsheb xws li BYD, cov tuam txhab hluav taws xob tsheb yuav tsum qhia cov tsheb uas pheej yig rau cov neeg coob coob.
"Kev muab tsheb hluav taws xob pheej yig rau cov neeg siv khoom yog peb qhov zoo tshaj plaws," Liz Door ntxiv. "Kev ua tiav qib siab ntawm cov khoom siv tus nqi zoo hauv peb cov khoom lag luam yog qhov tseem ceeb los xyuas kom muaj kev pheej yig."
Hauv kev teb rau kev thov kev tawm tswv yim los ntawm cov neeg sau xov xwm, Ford tau hais tias lub tuam txhab tau tsom mus rau kev tsim lub lag luam hluav taws xob muaj txiaj ntsig zoo. Hauv tsab ntawv tshaj tawm, Ford tau hais tias, "Peb muaj txiaj ntsig kev koom tes nrog peb cov neeg xa khoom thiab vam tias lawv yuav qhia cov tswv yim rau kev txo nqi."
Liz Qhov Rooj tau hais kom cov neeg muag khoom kom ntseeg tau tias kev ua haujlwm ntau lawm thiab txo cov peev txheej siv nyiaj. Nws kuj tau hu rau cov neeg muag khoom los tsim "cov phiaj xwm txo nqi ntxiv" rau ntau yam ntawm cov qauv tsheb hluav taws xob uas twb muaj lawm thiab yuav los tom ntej, suav nrog F-150 xob laim nqa, Transit electric cargo van, thiab Mustang Mach-E SUV.
"Peb xav tau koj cov tswv yim zoo tshaj plaws los tsav cov nqi txo, txawm tias cov tswv yim no yav dhau los tsis lees paub los ntawm Ford. Peb kuj txaus siab xav txog cov tswv yim uas yuav xav tau kev nqis peev tab sis txhawb kev muaj txiaj ntsig," Liz Door tau hais hauv phau ntawv sau tseg.
Cov ntawv sau tseg hais tias cov tswv yim txo nqi yuav suav nrog "kev lag luam, tsim qauv, ntu cov ntsiab lus, hneev taw, thiab cov saw muaj nuj nqis." Qhov rooj kuj tau sau tseg hauv cov ntawv sau tseg, "Qhov no suav nrog kev txo peev xwm sai sai thaum tsim nyog, hloov pauv peev raws li xav tau, nkag siab txog kev siv nyiaj txiag, thiab sib tham txog txhua yam kev xaiv nrog Ford."
"Tus nqi yuav yog Ford's leverage," Qhov Rooj xaus.
