Raws li Bloomberg, cov tswv lag luam Porsche tau hais kom cov chaw tsim khoom lag luam khoom kim heev kom qeeb nws txoj kev siv hluav taws xob vim tias lub ntiaj teb hluav taws xob tsheb lag luam kev loj hlob qeeb ua rau lub tuam txhab muag thiab cov nyiaj tau los.
Ntawm lub rooj sib tham cov tswv cuab txhua xyoo yuav los rau lub Rau Hli 7, Porsche CEO Oliver Blume yuav raug nug txog nws qhov kev thov kom ua tiav ntau dua 50% kev muag tsheb hluav taws xob los ntawm xyoo tom ntej. Cov neeg sib tw zoo li Mercedes-Benz Group tau qeeb lawv cov hluav taws xob nrawm vim qhov kev thov qeeb.
Hauv nws qhov chaw nyob rau cov tswv lag luam, Blume yuav tsum hais txog qhov "tshaj plaws" qhov xwm txheej hauv Suav lag luam. Cov neeg ua lag luam tau sau tseg tias Porsche kev muag khoom hauv Suav teb tau poob qis thiab cov teeb meem ntawm kev yuav khoom tau tshwm sim, ua rau muaj kev kub ntxhov rau lub tuam txhab cov nqi lag luam vim nws sim ua cov khoom lag luam tseem ceeb. Xyoo dhau los, Porsche tus nqi Tshuag tau nqis los ntawm ntau dua ib feem peb, thaum Ferrari cov Tshuag tau nce li ntawm 40% nyob rau tib lub sijhawm.
Ingo Speich ntawm peev tuam txhab Deka Investment tau hais tias, "Kev zoo siab los ntawm Porsche's IPO tau ploj mus." Nws tau taw qhia tias kev xa khoom ntawm Porsche lub tsheb fais fab tseem ceeb, Taycan, yuav luag ib nrab ntawm thawj peb lub hlis twg, qhia tias "cov neeg siv khoom muaj feem yuav tawm tsam dua li yuav nws."
Bloomberg tsab ntawv ceeb toom qhia tias Blume yuav tiv thaiv nws txoj kev npaj los hloov tshiab tsib ntawm Porsche rau 6 cov khoom lag luam hauv ib xyoos, sib cav tias cov kev siv nyiaj ntxiv yuav them rau yav tom ntej. Ntau ntawm cov pob khawm no seb puas yog lub tshuab hluav taws xob tshiab Macan, tau npaj yuav xa tawm hauv ib nrab ntawm lub xyoo, tuaj yeem phim qhov muaj koob meej ntawm nws lub cav sib xyaw ua ke, uas muaj kev muag khoom siab tshaj plaws ntawm Porsche qauv xyoo tas los, thib ob tsuas yog Cayenne. .
Porsche npaj yuav tsim hluav taws xob versions ntawm 718 Boxster thiab Cayman nyob ib ncig ntawm 2025, ua raws li tus qauv hluav taws xob Cayenne. Lub tuam txhab tsom rau cov qauv hluav taws xob tag nrho kom muaj ntau dua 80% ntawm nws qhov muag tag nrho los ntawm 2030.
Moritz Kronenberger los ntawm Union Investment tau hais tias Porsche yuav tsum tso cov khoom siv hluav taws xob tsheb raws li kev xav tau ntawm kev lag luam. Nws hais ntxiv tias kev muag cov qauv hluav taws xob sab hauv hluav taws xob ntau ntxiv kom txog thaum lub tsheb hluav taws xob xav tau rov qab yuav txhim kho cov nyiaj tau los thiab cov nyiaj dawb.
Txawm li cas los xij, Deka's Speich tau qhia kev tsis ntseeg txog kev xav tau tsheb hluav taws xob thiab hais kom Blume lees txais kev muag khoom qis dua thiab zam kev txiav nqi los tiv thaiv lub npe. Stifel peev bank kws tshuaj ntsuam Daniel Schwarz tau sau tseg tias Taycan depreciates sai dua 911 kev ua si tsheb, uas tuaj yeem cuam tshuam cov neeg yuav khoom.
